There are a few beers I bought just for the name -- Sweep the Leg and Adios Pantalones. They were both Texas beers. I can't remember the brewery at this moment.
515 has a blonde ale called "Beer Flavored Beer." They also currently have a pale ale called "Clever Names Are Hard." I've always thought naming beers could be fun, but I can also see where it would be easy to run out of creativity.
That and the fact with all the breweries in the country, there's only so many clever phrases one can come up with.
Maybe it's the engineer in me, but I respect how Confluence has their numbered beers. No confusion on what Batch 1344 means.